This RadarView aims to help enterprises understand the current state of AI and identify opportunities for leveraging this technology to streamline their business workflows. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 22 providers delivering applied AI services. Each profile gives an overview of the service provider, its key IP and assets, and a list of major clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Over the past year, enterprises have moved AI projects from production back to pilot and POC stages, driven by the generative AI (Gen AI) wave in BFSI and retail sectors. This shift, aimed at harnessing Gen AI for customer service, IT, and sales, aligns with global Gen AI regulations. Gen AI’s impact is evident in managed services’ productivity, especially in app development and legacy modernization, and the rise of Gen AI-enabled smart devices for real-time enterprise applications.
The Applied AI Services 2024 RadarView™ highlights key supply-side trends in this space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in their applied AI journeys. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners to implement.

This RadarView includes a detailed analysis of the following applied AI service providers: Accenture, Atos, Capgemini, Coforge, Cognizant, EXL, Genpact, HCLTech, IBM, Infosys, ITC Infotech, LTIMindtree, Mphasis, Persistent Systems, Quantiphi, NTT DATA, TCS, Tech Mahindra, Unisys, UST, Wipro, and Zensar.
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 4–9)
Supply-side trends (Pages 10–13)
Service provider profiles (Pages 14–58)
Appendix (Pages 59–62)
Key contacts (Page 63)
Read the Research Byte based on this report.
Please refer to Avasant’s Applied AI Services 2024 Market Insights™ for demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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