Service providers increasingly recognize the need for digital transformation and vertical-specific solutions driven by new technologies, customer demand, and competitive pressures. Simultaneously, new business model innovation is creating new opportunities, including zero cost transformation and pay-for-performance. New digital services today are not only sourced via RFP, but are also jointly conceived by customer and supplier. Customer-provider relationships become stickier as strategic suppliers become more operationally intertwined and indispensable. As a result, companies increasingly sole source from trusted providers. To survive, providers must fundamentally change their approach. Providers need to demonstrate an understanding of the client using vertical and technology expertise. Sales teams need to engage new buyers across an organization, e.g. the CEO, COO, and CMO. Avasant’s Intelligent Provider Services help providers execute transformation successfully for their clients.