This report is a comprehensive study of enterprise process transformation adoption. It describes top process transformation trends, best practices, enterprise challenges, and how service providers can leverage key technologies, including intelligent automation, AI and analytics, cybersecurity, and cloud, to drive process transformation for enterprise clients. It also highlights the current landscape of generative AI, recent developments, and trends.

Why read this Market Insights?

In the face of rising economic uncertainty and an evolving regulatory space, enterprises are increasingly adopting technology-driven solutions and reevaluating their global outsourcing strategies. RPA, AI, and cloud technologies are becoming central to the value proposition in the BPO market. Enterprises are investing in synchronous AI agent experimentation to drive productivity gains. Digital Masters are investing in developing industry-specific AI/ML-based solutions and focusing on strategic acquisitions to expand service offerings and service delivery to meet enterprises’ evolving demands.

The Digital Masters Process Transformation 2025 Market Insights™ provides a view into important market trends and developments, helping build a granular understanding of the process transformation ecosystem.

Methodology

The market insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant fellows, analyst insights derived from primary and secondary research, and lessons learned from consulting engagements.

Table of contents

About the Digital Masters Process Transformation 2025 Market Insights report (Page 3) 

Executive summary (Pages 4–7) 

• • Digital Masters have become critical for enterprises as they tackle economic challenges and embrace the next phase of process transformation
  • Executive summary
  • Avasant recognizes 13 Digital Masters helping enterprises with process transformation

Key macroeconomic factors impacting enterprises (Pages 8–10) 

• • Economic shifts and evolving global regulations are shaping enterprises’ strategies and operations.
  • Firms are shifting to value-driven and strategic partnerships to drive strategic growth and operational efficiency.

Innovating through digital transformation (Pages 11–16)

• • Providers continue to expand to newer geographies and invest in industry-/domain-specific AI/ML solutions to improve services.
  • Service providers continue to offer outcome- and output-based commercial models, with an emphasis on driving positive business impact.
  • Service providers are focusing on R&D and inorganic investments to strengthen offerings and service delivery.

Forward-looking view: Embracing the next phase of process evolution with agentic AI (Pages 17–19)

• • RPA, AI, and cloud technologies are becoming central to the value proposition to reshape service delivery and operational efficiency.
  • IT, sales, and marketing lead in synchronous AI agent experimentation due to their maturity in deploying single Gen AI agents and proven productivity gains.

Key contacts (Page 20) 

Read the Research Byte based on this report. Please refer to Avasant’s Digital Masters Process Transformation 2025 RadarView™ for detailed insights on service providers and supply-side trends.