Application Management Services 2025 RadarView™

June, 2025

Report Summary

This RadarView™ is designed to inform enterprises about application management best practices and provide a relatively granular understanding of key service providers. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 25 providers offering application management services. Each profile provides an overview of the service provider, its key IP assets, and a list of clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovations.

Why read this RadarView?

To stay competitive and address the growing enterprise need for application management, service providers are dedicating over 50% of their investments toward practice growth and asset development. They are leveraging agentic AI for application portfolio assessment, modernization, deployment, and support services. Additionally, input-based pricing is gaining momentum, with adoption in over 35% of client engagements due to the critical need for managing complex application environments.

The Application Management Services 2025 RadarView™ highlights key supply-side trends in the application management services space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in adopting application management services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to identify the right strategic partners for managing their applications.

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Featured providers

This RadarView includes a detailed analysis of the following application management service providers: Accenture, Atos, Cognizant, Capgemini, Datamatics, Deloitte, Genpact, HCLTech, Hexaware, Hitachi Digital Services, IBM, Infosys, ITC Infotech, Jade Global, Kyndryl, Mphasis, Neurealm, NTT DATA, Persistent Systems, TCS, Tech Mahindra, Unisys, UST, Virtusa, and Wipro.

Methodology

Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–9)

    • Defining application management services
    • Avasant recognizes 25 top-tier providers supporting the enterprise adoption of application management services
    • Provider comparison

Supply-side trends (Pages 10–14)

    • Over 50% of investments are focused on practice growth and asset development
    • Input-based and fixed pricing models are adopted in over 60% of application management engagements
    • Service providers are leveraging agentic AI for application portfolio assessment, modernization, deployment, and support services
    • Service providers are forging alliances to boost generative AI adoption, facilitate cloud migration, improve application security, and automate IT operations

Service provider profiles (Pages 15–65)

    • Detailed profiles for Accenture, Atos, Cognizant, Capgemini, Datamatics, Deloitte, Genpact, HCLTech, Hexaware, Hitachi Digital Services, IBM, Infosys, ITC Infotech, Jade Global, Kyndryl, Mphasis, Neurealm, NTT DATA, Persistent Systems, TCS, Tech Mahindra, Unisys, UST, Virtusa, and Wipro.

Appendix (Pages 66–69)

    • RadarView assessment
    • Research methodology and coverage
    • Interpretation of classification

Key contacts (Page 70)


Read the Research Byte based on this report. Please refer to Avasant’s Application Management Services 2025 Market Insights™ for demand-side trends.