This report identifies key demand-side trends in the AR/VR/XR services space to assist enterprises in their AR/VR/XR journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the AR/VR/XR services space.
Why read this Market Insights?
As the notion of the metaverse captured the imagination of various industries, the AR/VR/XR sector experienced a notable uptick in enterprise attention. Yet, as the initial fervor waned, project progress stagnated, underscoring a desire for more captivating and visually immersive offerings. However, with the advent of spatial computing, strides in multisensory technologies, and the integration of Gen AI, a renewed vigor now permeates the landscape. These advancements make AR/VR/XR more exciting, allowing businesses an opportunity to change how they work using immersive technology.
The AR/VR/XR Services 2024 Market Insights™ aids enterprises in identifying important market trends and challenges for their AR/VR/XR transformation projects.
Methodology
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
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- Defining AR/VR/XR services
- Key enterprise AR/VR/XR services trends shaping the market
- Avasant recognizes 14 top-tier providers supporting the enterprise adoption of AR/VR/XR
Demand-side trends (Pages 8–15)
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- As enterprises experiment with technologies to enable real-time, realistic gestures, the number of projects in POC increases compared to last year.
- Tech companies are focusing on spatial computing, 5G, and multisensory technology for real-time immersive AR/VR/XR applications.
- Enterprise interest in spatial computing is increasing rapidly with the launch of Apple Vision Pro.
- About 80% of enterprises will increase their investments in AR/VR/XR over the next 12 months.
- Manufacturing, retail and CPG, and healthcare continue to lead the AR/VR/XR adoption.
- Manufacturing, retail and CPG, and healthcare enterprises are leveraging AR/VR/XR to enhance customer and employee experience.
Key contacts (Page 16)
Read the Research Byte based on this report.
Please refer to Avasant’s AR/VR/XR Services 2023 RadarView™ for detailed insights on the service providers and supply-side trends.