Business and Data Analytics Adoption and Customer Experience 2021

November, 2021


IT organizations continue to devour data at unprecedented rates, and adoption and investment in business and data analytics tools are reaching new highs. But there are some headwinds that could slow that growth. This report examines adoption and investment trends for business and data analytics of all types, providing insight into how many organizations have the technology in place, how many are implementing it, and how many are expanding investments in new capabilities. To give additional insight, we look at the ROI and TCO experience of those that have adopted the technology. Finally, we recommend steps for a successful implementation. (8 pp., 2 fig.)
[Research Byte]