Many manufacturing companies are finding that because of business climate shifts their products are becoming a decreasing source of profits. Instead “soft” assets are becoming more important as companies evolve into content providers as well as being manufacturers. Content can be a major differentiator among competitors as customers come to value information and services that simplify their purchasing processes. Consequently, IT managers must recognize and buy into this trend. Fees for access to content can grow into a new channel for revenues. Computer Economics projects a rising trend in B2B revenues.
Cash In Through B2B Exchanges (Jun 2001)
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