This RadarView helps consumer packaged goods (CPG) enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 21 providers offering digital services in the consumer packaged goods industry. Each profile gives an overview of the service provider, its industry-specific solutions, and a list of representative clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, investments and innovation, and partner ecosystem.
Why read this RadarView?
Consumer packaged goods (CPG) companies are increasingly investing in AI-driven marketing technologies to enhance campaign effectiveness, establish brand differentiation, and improve ROI. They are also leveraging IoT solutions to optimize supply chain efficiency and ensure product availability while utilizing blockchain technology to guarantee product authenticity. Moreover, the use of generative AI is helping CPG companies identify new market opportunities and aid in product development. In manufacturing, companies are adopting smart practices like 3D printing, collaborative robots, and AI to reduce operational waste and minimize inventory needs. Additionally, they are rethinking product packaging to meet their ESG goals while maintaining sustainable supply chains for raw material procurement.
The CPG Digital Services 2024 RadarView™ highlights key supply-side trends in the consumer packaged goods space and Avasant’s viewpoint on them. It aids companies in this industry in identifying top service providers to assist them in the digital transformation of their services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners .
Featured providers
This RadarView includes a detailed analysis of the following service providers: Accenture, Capgemini, Cognizant, DXC, EPAM, EXL, Fujitsu, Genpact, HCLTech, IBM, Infosys, ITC Infotech, Kyndryl, LTIMindtree, NTT DATA, Softtek, TCS, Tech Mahindra, UST, Wipro, and Zensar.
Methodology
Our evaluation of service providers is based on primary inputs from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, investments and innovation, and partner ecosystem, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
Table of contents
About the report ( )
Executive summary (Pages 4–9)
- Definition and scope of CPG industry
- Avasant recognizes 21 top-tier providers supporting the CPG industry in digital transformation
- Provider comparison
Supply-side trends (Pages 10–12)
- Service providers are leveraging generative AI, IoT, and intelligent automation to develop customized solutions to cater to the CPG industry
Service provider profiles (Pages 13–76)
- Detailed profiles for Accenture, Capgemini, Cognizant, DXC, EPAM, EXL, Fujitsu, Genpact, HCLTech, IBM, Infosys, ITC Infotech, Kyndryl, LTIMindtree, NTT DATA, Softtek, TCS, Tech Mahindra, UST, Wipro, and Zensar.
Appendix (Pages 77–80)
- RadarView assessment
- Research methodology and coverage
- Interpretation of classification
Key contacts (Page 81)
Read the Research Byte based on this report.
Please refer to Avasant’s CPG Digital Services 2024 Market Insights™ for demand-side trends.
