Sales of goods sold online in the U.S. will reach $1.7 trillion by 2004, according to Computer Economics. European firms will sell another $600 billion in the same period. Clearly, successful e-commerce sites can be highly profitable in such a market, but competitive pressures will limit the successes to those websites that correctly implement value drivers into their business models.
Create E-Commerce Value Using Business Models (September 2002)
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