This RadarView helps businesses to identify the right customer relationship management (CRM) suite to handle their core sales operations. It begins with a summary of key trends that are shaping the CRM space. We continue with a detailed assessment of 11 vendors offering CRM suites. Each profile provides an overview of the vendor, its CRM suite, and a list of clients and partners, along with brief client case studies. Each profile concludes with analyst insights on the provider’s product maturity, enterprise adaptability, and innovation road map.
Why read this RadarView?
CRM suites help enterprises meet emerging customer needs and improve their engagement. These are critical for handling and optimizing core sales operations. These solutions help enterprises improve their understanding of their customers and offer a personalized experience through accurate segmentation of the customers. Thus, identifying the right CRM suite based on business requirements is crucial.
This report is designed to help enterprises optimize their sales processes by adopting the right CRM suite. It assesses vendors across the key dimensions of product maturity, enterprise adaptability, and innovation road map.
This RadarView includes a detailed analysis of the following CRM suite vendors: Creatio, CRMNEXT, HubSpot, Microsoft, Oracle, Pega, Salesforce, SAP, SugarCRM, Zendesk, and Zoho.
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, and targeted discussions with product vendors, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.
Our evaluation of CRM suites is based on primary input from the vendors, focused briefings, public disclosures, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of product maturity, enterprise adaptability, and innovation road map, leading to our recognition of those CRM suites vendors that have brought the most value to the market over the past 12 months.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–8)
- Defining CRM suites
- Key CRM suites trends shaping the market
- Avasant recognizes 11 top-tier CRM suites
The current state (Pages 9–17)
- Key drivers for adopting CRM suites
- Automation capabilities offered by CRM suites
- Low-code/no-code solutions offered by CRM suites vendors
- Strategy for maximizing the return on investment from CRM
RadarView overview (Pages 18–23)
- Research methodology and coverage
- Interpretation of classification
- RadarView assessment
Platform vendor profiles (Pages 24–46)
- Featured platform vendors: Creatio, CRMNEXT, HubSpot, Microsoft, Oracle, Pega, Salesforce, SAP, SugarCRM, Zendesk, and Zoho
Key contacts (Page 48)
Read the Research Byte based on this report.