This report identifies key demand-side trends in the data management and advanced analytics services space to assist enterprises in their data management and advanced analytics journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the data management and advanced analytics services space.
Why read this Market Insight?
Although data management and advanced analytics services are well-established fields, they have become increasingly vital due to the growing demand for hyper-personalization, stricter compliance requirements, and the need for enterprises to be AI-ready. Consequently, enterprises are seeking service providers that can help them navigate these complex technological challenges. In response, service providers are utilizing generative AI-assisted data and analytics tools to better meet enterprise needs.
The Data Management and Advanced Analytics Services 2024 Market Insights™ aids enterprises in identifying important market trends and challenges for their data management and advanced analytics transformation projects.
Methodology
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive Summary (Pages 4–6)
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- Defining data management and advanced analytics services
- Avasant recognizes 20 top-tier providers supporting the enterprise adoption of data management and advanced analytics
Demand-side trends (Pages 7–13)
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- Over 62% of enterprises plan to boost investments in data and analytics, focusing on Gen AI, streaming analytics, customer experience, and data monetization
- Data lakes, warehouses, and visualization tools will see the most significant growth as enterprises lay the foundation for data transformation
- Service providers are integrating Gen AI into the data and analytics chain, boosting automation levels
- Banking, retail and CPG, and healthcare and life sciences continue to lead the adoption of data management and advanced analytics services
- Banking, retail, and healthcare sectors are leveraging data management and analytics to offer more personalized services and enhance decision-making
Key contacts (Page 14)
Read the Research Byte based on this report. Please refer to Avasant’s Data Management and Advanced Analytics Services RadarView™ for detailed insights on the service providers and supply-side trends.