This report provides a comprehensive perspective on the evolving macroeconomic and technology landscape. It examines economic growth trends, IT spending patterns, talent needs, and the rising role of Global Competency Centers (GCCs) as hubs of innovation and competency development. It also highlights the key challenges enterprises face today and the market dynamics that will shape future digital priorities. Several enterprise examples are included to ground the analysis in a real-world context.
Why read this Market Insights?
Amid growing interest in the hyperconvergence of digital technologies, particularly AI, this report aims to inform key stakeholders, including enterprises, service providers, and CIOs, about the major trends shaping this dynamic landscape. It explores and examines economic growth, IT spending, shifts in digital priorities, talent needs, and how GCCs have become central to innovation and competency development.
The Digital Masters: Digital Technology Transformation 2025 Market Insights™ provides a view into important market trends and developments, helping build a granular understanding of the digital transformation ecosystem.
Methodology
The market insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant fellows, analyst insights derived from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3–4)
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- About the Digital Masters: Digital Technology Transformation 2025 Market Insights report
- Key reports of Avasant’s Digital Masters: Digital Technology Transformation Research
Executive summary (Pages 5–7)
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- Key enterprise trends in digital transformation driving technology adoption
- This report’s companion study, Digital Masters: Digital Technology Transformation 2025 RadarView, recognizes 15 leading service providers
State of the market (Pages 8–15)
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- The global economy faces challenges from rising protectionism and geopolitical tensions, impacting supply chains and sourcing strategies
- IT Budgets in 2025: No contraction, just recalibration
- Digital priorities shift: AI, cloud, and cybersecurity take the lead
- Agentic AI takes center stage as enterprise focus shifts beyond Gen AI
- AI is reshaping deal contours, as enterprise customers’ focus shifts from effort to outcome
- From hiring to harmonizing: How AI agents and Gen AI are redefining talent needs
- GCCs are the new epicenter of digital innovation and competency development
Key contacts (Page 16)
Read the Research Byte based on this report. Please refer to Avasant’s Digital Masters: Digital Technology Transformation 2025 RadarView™ for detailed insights on the featured service providers.