Driving Intelligent, Connected, and Sustainable CPG Growth Through Advanced Digital Capabilities

Consumer packaged goods (CPG) enterprises are redesigning their operating models around AI-first intelligence to optimize portfolios, automate decisions, and modernize production. They are recalibrating their global supply bases in response to tariff volatility, using digital twins, AI, and predictive analytics to diversify sourcing and strengthen resilience. To protect margins, firms are reshaping go-to-market strategies, scaling retail media, and reallocating spend to high-ROI channels. Manufacturing operations are shifting toward autonomous, predictive systems powered by IoT, robots, and AI maintenance. Real-time demand sensing is being adopted to mitigate stockouts, improve pricing, and prevent revenue leakage. Additionally, sustainability expectations are accelerating the adoption of circular packaging and low-footprint product models across the value chain.

Both demand- and supply-side trends are covered in Avasant’s CPG Digital Services 2025–2026 Market Insights™ and CPG Digital Services 2025–2026 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the CPG industry, including top trends, analysis, and recommendations. The reports also take a close look at the  s, and tech pioneers in this market.

We evaluated 45 service providers across two dimensions: practice maturity and future proofing. Of the 45 providers, we recognized 27 service providers that brought the most value to the market during the past 12 months.

The reports recognize service providers across four categories:

• • Leaders: Accenture, Capgemini, Cognizant, HCLTech, Infosys, TCS, Tech Mahindra, and Wipro
  • Innovators: DXC Technology, Genpact, IBM, ITC Infotech and LTIMindtree
  • Disruptors: Kyndryl,  Sutherland, and UST
  • Challengers: Atos, EXL, NTT DATA, Softtek, and Zensar
  • Tech Pioneers: Blue Yonder, Kinaxis, Microsoft, o9 Solutions, Salesforce, and SAP

The figure below from the full report illustrates these categories:

“CPG enterprises are adopting AI, Gen AI, and digital twins to improve product innovation,  US-led tariff uncertainties,” said Harvey Gluckman, principal at Avasant. “They are redesigning global sourcing models and adopting predictive manufacturing and data-driven engagement to enhance margins and sustainability.”

The reports provide several findings, including the following:

• • Higher channel fragmentation and cost constraints are prompting CPG enterprises to simplify their portfolios by strategically trimming SKUs.
  • US-led tariff uncertainties are prompting CPG enterprises to enhance their supply chain resilience.
  • Enterprises are restrategizing their spend allocation and marketing model to improve overall business margins.
  • Increased demand for a better-quality product is leading to a shift toward an autonomous and predictive manufacturing model.
  • Accelerated adoption of AI-based demand sensing is key to reduce revenue leakage.
  • Growing consumer demand for sustainable packaging is driving packaging circularity in compliance with regulatory standards.

“Service providers are delivering AI-based, trade-aware digital solutions tailored to emerging CPG needs,” said Amar Verma, lead analyst at Avasant. “They are leveraging automation, digital twins, and advanced analytics to cocreate resilient operations and accelerate commercial performance.”

The RadarView also features detailed profiles of 27 service providers, along with their solutions, offerings, and experience in assisting CPG enterprises in their digital transformation journeys.

This Research Byte is a brief overview of Avasant’s CPG Digital Services 2025–2026 Market Insights™ and CPG Digital Services 2025–2026 RadarView™ (click for pricing).