The travel, transportation, and hospitality industry rapidly embraces digital transformation, focusing on AI, immersive technologies, cybersecurity, and sustainability. Business enterprises leverage AI and Gen AI for customer engagement through personalized itineraries, dynamic pricing, real-time bookings, and operational efficiency in fleet, route planning, and workforce support. Immersive technologies (AR/VR/XR) enhance customer experience via virtual tours, pre-trip engagement, and employee training simulations. To support these innovations, companies are modernizing legacy IT systems while strengthening cybersecurity with biometrics, predictive threat monitoring, and encrypted digital infrastructures to build digital trust. In parallel, the industry drives sustainability and net‑zero goals through blockchain- and IoT-enabled carbon tracking, predictive maintenance, and smart automation across facilities. With the help of these innovative steps, the industry is rapidly moving toward a more personalized, secure, immersive, and eco‑conscious travel ecosystem.
Both demand- and supply-side trends are covered in Avasant’s Travel, Transportation, and Hospitality Digital Services 2025 Market Insights™ and Travel, Transportation, and Hospitality Digital Services 2025 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the travel, transportation, and hospitality industry, including top trends, analysis, and recommendations. The reports also take a close look at the leaders, innovators, disruptors, and challengers in this market.
We evaluated 35 service providers across three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of the 35 providers, we recognized 19 that brought the most value to the market during the past 12 months.
The reports recognize service providers across four categories:
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- Leaders: Capgemini, Cognizant, HCLTech, TCS, and Tech Mahindra
- Innovators: Accenture, Coforge, Genpact, IBM, Infosys, and LTIMindtree
- Disruptors: IGT Solutions, ITC Infotech, Kyndryl, and Sutherland
- Challengers: CGI, HARMAN, NTT DATA, and Virtusa
The figure below from the full report illustrates these categories:
“As travelers’ expectations for personalized services continue to rise, organizations are leveraging generative AI to enhance travel experiences, optimize operations, and protect revenue margins,” said Carlos Hernandez, managing partner at Avasant. “At the same time, they prioritize robust cybersecurity measures and ensure compliance with sustainability standards.”
The reports provide several findings, including the following:
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- Accelerated hyperpersonalization, resource efficiency, and superior services are leading to an increase in AI and Gen AI investments.
- Demand for deeper, more interactive experiences propels the rapid adoption of immersive technologies.
- Rising digitalization is exposing critical customer data, prompting the need for stronger cybersecurity frameworks.
- Heightened environmental concerns are prompting TTH enterprises to embed green digital solutions throughout their value chain.
“Service providers blend AI, Gen AI, IoT, and deep domain expertise to empower enterprises with agile and personalized digital solutions,” said Amar Verma, lead analyst at Avasant. “They are focusing on building niche partnerships to codevelop innovative use cases and customized solutions.”
The RadarView also features detailed profiles of 19 service providers, along with their solutions, offerings, and experience in assisting travel, transportation, and hospitality enterprises in their digital transformation journeys.
This Research Byte is a brief overview of Avasant’s Travel, Transportation, and Hospitality Digital Services 2025 Market Insights™ and Travel, Transportation, and Hospitality Digital Services 2025 RadarView™. (Click for pricing).