Enterprise Transformation Through Product and Services Innovation

March, 2017

Mattel is a global toy and apparel manufacturing and retail company and the largest toy company in the world with over $6 bn in revenues, which is synonymous with the world’s best-known brands such as Barbie, Hot Wheels, Fisher-Price and American Girl.

Mattel has embarked on an ambitious transformation journey, with a focus on rebuilding Mattel’s culture to re-focus on brand building, creativity and innovation, while putting a premium on speed-to-market and accountability.