First “Safe Harbor” Approved for Children’s Online Privacy Protection Act (Apr 2001)

May, 2002


In February 2001 The Federal Trade Commission announced that the Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU), the children’s arm of the advertising industry’s self-regulatory program established in 1974, has been approved as the first “safe harbor” program under the terms of the Children’s Online Privacy Protection Act. Safe harbor programs are industry self-regulatory guidelines that, if adhered to, are deemed to comply with the Act. This is the first COPPA safe harbor application approved by the Commission.