This chapter provides generative AI metrics for the retail sector. It features a sample of 15 retailers including department stores, apparel retailers, multinational brick-and-mortar chains, toys, and office supplies, as well as online retailers. It includes metrics on how much enterprises are spending on generative AI, where they are spending it, and how they are governing it. (35 pp., 22 fig.)
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Generative AI Strategy, Spending, and Adoption Metrics 2024: Chapter 4: Retail Sector Benchmarks
December, 2023
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