Global Competency Center (GCC) Services: Enhancing Control, Digital Adoption, and Driving Innovation

Over the past three years, GCCs have grown rapidly, with India offering significant untapped potential. As they mature, GCCs are becoming strategic assets for monetization, increasingly focusing on innovation and driving demand for digital and ER&D talent and hence, paving the way for innovation hubs. Additionally, collaborations between GCCs and service providers are on the rise, enabling quick scaling of operations and fostering stable partnerships. This evolution offers a clear view of the evolving GCC landscape, emerging opportunities, and the strategic value GCCs can unlock through transformation and innovation.

Both demand- and supply-side trends are covered in Avasant’s Global Competency Center (GCC) Services  2025 Market Insights™ and Global Competency Center (GCC) Services 2025 RadarView™, respectively. These reports present a comprehensive study of GCC service providers, including top trends, analysis, and recommendations. The reports also closely examine the leaders, innovators, disruptors, and challengers in this market.

We evaluated 68 service providers across three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of the 68 providers, we recognized 20 that brought the most value to the market during the past 12 months.

The reports recognize service providers across four categories:

• • Leaders: Accenture, Capgemini, Cognizant, Deloitte, HCLTech, Infosys, and TCS
  • Innovators: ANSR, EY, Genpact, IBM, and Wipro
  • Disruptors: Coforge, ITC Infotech, KPMG, PwC, and Tech Mahindra
  • Challengers: Aeries Technology, LTIMindtree, and Pyramid Consulting/Celsior

Figure 1 below from the full report illustrates these categories:

“Enterprises are leveraging Global Competency Centers (GCCs) like never before,” said Matthew Barlow, managing partner at Avasant, “exploring new core processes, accelerating their AI strategies, securing valuable intellectual property, and doing it all with fewer, more strategic vendors.”

The reports provide several findings, including the following:

• • Both enterprise and supply drivers have created a perfect storm for establishing and growing Global Competency Centers (GCCs) rapidly in the last three years
  • Enterprises across the world are leveraging GCCs to scale smarter, innovate faster, and grow stronger
  • GCC’s significance in the parent enterprise’s strategy and operations is rising
  • GCCs have become a global phenomenon with several new locations emerging; India is currently the most mature and established GCC destination
  • GCCs in India have grown consistently; however, there is still significant headroom for GCC growth in India
  • Only 400 Forbes Global 2000 firms have set up their GCCs in India, revealing substantial growth potential for the GCC market in India
  • High Tech leads in the number of GCCs opened, and banking dominates in the average size of the workforce

“Service providers are playing a pivotal role in helping enterprises maximize GCC value,” said Diya Nagpal, research analyst at Avasant. “They are combining digital technologies, flexible engagement models, and high-skill, incentive-rich locations to deliver cost savings, control, and innovation.”

The RadarView also features detailed profiles of 20 service providers, along with their solutions, offerings, and experience in assisting enterprises in their GCC journey.

This Research Byte is a brief overview of Avasant’s Global Competency Center Services 2025 Market Insights™ and Global Competency Center Services 2025 RadarView™ (click for pricing).