This report identifies key demand-side trends in the intelligent ITOps services space to assist enterprises in their intelligent ITOps journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the intelligent ITOps services space.

Why read this Market Insights?

Cross-domain orchestration needs and fragmented application environments have shifted enterprise ITOps toward stronger IT service and application management foundations. Enterprises are now using generative AI and AI agents to streamline incident handling, improve diagnostics, and support more consistent service quality. At the same time, rising observability and security gaps across cloud, application, and network layers are accelerating investments in AIOps, AI-native security operations, and SRE-led orchestration to maintain control across distributed environments.

The Intelligent ITOps Services 2025-2026 Market Insights™ aids enterprises in identifying important market trends and challenges for their intelligent ITOps transformation projects.

Methodology

The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.

Table of contents

About the report (Pages 3–5 )

Executive summary (Pages 6–9)

• • Defining intelligent ITOps services
  • Key enterprise intelligent ITOps services trends shaping the market
  • Avasant recognizes 28 top-tier providers supporting the enterprise adoption of intelligent ITOps

State of the market (Pages 10–15)

• • Rising cross-domain service orchestration needs and fragmented app stacks are positioning IT service management and application management services at the core of ITOps transformation initiatives
  • Banking, telecom, media and entertainment, and manufacturing industries account for nearly half of ITOps demand, with increased investments in resilient service operations
  • Rising operational demands across IT service, application, and infrastructure management are accelerating the enterprise adoption of agentic AI
  • Nearly 22% of IT managed services contracts quantify Gen AI benefits, up from 16% last year, signaling a shift from tech integration to outcome-driven, KPI-linked projects
  • Rising operational blind spots across apps, networks, and user experience are driving demand for end-to-end telemetry through advanced observability tools

Future outlook (Pages 16–17)

• • The next phase of ITOps will be defined by adaptive automation, AI-native security operations, and open and sovereign cloud ecosystems

Key contacts (Page 18)

Read the Research Byte based on this report. Please refer to Avasant’s Intelligent ITOps Services 2025-2026 RadarView™ for detailed insights on the service providers and supply-side trends.