IT and Apps Managed Services Pricing and Solution Trends: H1 2025

September, 2025

In this report, Avasant provides key information on solutions and pricing trends for the IT and apps managed services industry within the past 6–12 months. The report covers several aspects, including market trends, pricing model trends, and pricing and staffing trends in the space. The report extensively analyzes trends, developments, and insights spanning a gamut of IT services, including but not limited to IT infrastructure, application, and end-user services. The geographical scope of the report is global, although there is an emphasis on data points from North America. The report leverages valuable insights from our enterprise interactions, ongoing market research, data collection through primary research, and the AvaMark™ Price Benchmarking database.

Avasant collects market data from providers through several sources, such as public disclosures, market interactions, and deal data. This report also highlights the key market trends and Avasant’s viewpoint on the industry’s future direction.

IT and Apps Managed Services – Pricing and Solution Trends:

    • Competitive pressure, AI, and geopolitical uncertainty continue to exert downward pressure on rates for most IT and applications towers.
    • Service providers remain focused on improving automation-led productivity gains to manage competition-driven pricing pressure
    • Levers such as staffing pyramid, shoring mix, and staffing ratios are being leveraged to streamline operations and manage costs.
    • Providers continue to invest heavily to incorporate AI-enabled solutions across a range of use cases.