Amid the perpetual evolution of the digital terrain, the media and information sector finds itself undergoing a profound digital transformation. Consumer preferences for personalized, on-demand content alongside relentless technological advancements necessitate adaptation for companies to remain relevant. IT has become the linchpin of the industry’s survival strategy in this fiercely competitive landscape. As audiences increasingly gravitate toward digital channels for news, entertainment, and information consumption, media companies are compelled to reassess their operations. (12 pp., 1 fig.)
IT Spending Trends in the Media and Information Sector 2024
September, 2024
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