This report identifies key demand-side trends in the media and entertainment industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the industry based on Avasant’s assessment.
Why read this Market Insights?
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There is a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models leveraging the cloud to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation, sustainability, and delivering customer experiences.
The Media and Entertainment Digital Services 2024 Market Insights™ aids enterprises in this sector in identifying important market trends and challenges for any digital project they participate in.
Methodology
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
-
- Definition and scope of media and entertainment digital services
- Key drivers and enterprise response
- Avasant recognizes 20 top-tier providers supporting the media and entertainment industry in digital transformation
Demand-side trends (Pages 8–13)
-
- Delivering enhanced business value by redefining the media supply chain using deep learning and AI.
- Enhancing customer engagement through immersive experiences drives customer satisfaction.
- Harnessing NFTs as a new frontier for overall business growth and expanding content offerings.
- Surging content consumption demands IT modernization and robust cybersecurity measures.
- Achieving a green media supply chain to comply with net-zero carbon emission goals.
Key contacts (Page 14)
Read the Research Byte based on this report. Please refer to Avasant’s Media and Entertainment Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.