Microsoft Dynamics Stepping onto Large Enterprise Turf

December, 2012


Long known as business management software for small and midsized organizations, Microsoft Dynamics is increasingly being used in large and multinational enterprises. This report outlines four customer needs that are driving Microsoft Dynamics up-market and three ways in which Dynamics has become capable of serving these large organizations. Challenges facing Microsoft in gaining market share among larger companies are also discussed. We conclude with examples of customers that illustrate the move of Dynamics into the enterprise market and recommendations for large enterprise buyers who are considering Microsoft Dynamics. (12 pp., 1 fig.)
[Research Byte]