Mobile App Adoption and Customer Experience 2019

March, 2019


While the dream of a fully mobile enterprise is not yet here, the quest continues with increasing investment in mobile applications. This report provides an overview of mobile application adoption and investment trends, providing data on how many organizations have the technology in place, how many are in the process of implementing it, and how many are expanding implementations. We look at the return on investment experience, total cost of ownership experience, considered or planned uses for new mobile app investment, as well as the platforms on which companies are developing mobile applications. We also assess which sectors are adopting mobile applications, and whether those organizations are developing mobile applications in-house, outsourcing the task, or relying on commercial software vendors. We conclude with recommendations to make the most of a mobile application investment. (20 pp., 10 fig.)
[Research Byte]