The quest for a fully mobile enterprise continues with increasing adoption in mobile applications. This report provides an overview of mobile application adoption and investment trends, providing data on how many organizations have the technology in place, how many are in the process of implementing it, and how many are expanding implementations. We look at the return on investment experience, total cost of ownership experience, considered or planned uses for new mobile app investment, as well as the platforms on which companies are developing them. We conclude with recommendations to make the most of mobile application investments.
Mobile App Adoption and Customer Experience 2020
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