Mobile Apps Adoption and Customer Experience 2017

March, 2017


While the dream of a truly mobile enterprise is not yet here, investment in mobile applications is strong and growing. This report provides metrics for mobile application adoption and investment and reports on customer satisfaction and customer experience with return on investment (ROI) and total cost of ownership (TOC). It also examines which applications enterprises are adapting to the mobile experience as well as the platforms on which they are choosing to develop those applications. Finally, we assess which sectors are adopting mobile applications, and whether those organizations are developing mobile applications in-house, outsourcing the task, or relying on commercial software vendors. (19 pp. 9 figs.)
[Research Byte]