Modernizing Financial Services Through AI, Automation, and Digital Innovation

July, 2026

Financial services enterprises are modernizing client engagement, investment operations, and market infrastructure through AI-driven innovation and digital transformation. They are deploying generative AI (Gen AI) and emerging agentic AI to enhance advisor productivity and personalize client experiences. In parallel, financial institutions are expanding tokenization across asset classes, building governed enterprise data foundations to enable enterprise-scale AI, and automating front-to-back trade operations to support accelerated settlement. Service providers are supporting these priorities through AI-ready data platforms, post-trade modernization, compliance automation, and platform-led innovation.

Both demand-side and supply-side trends are covered in our Financial Services Digital Services 2026 Market Insights™ and Financial Services Digital Services 2026 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the financial services industry, including top trends, analysis, and recommendations. The RadarView™ also takes a close look at the leaders, innovators, disruptors, challengers, and tech pioneers in this market.

We evaluated 62 service providers across two dimensions: practice maturity and future-proofing, which further includes partner ecosystem and investments and innovation. Of the 62 providers, we recognized 25 that brought the most value to the market during the past 12 months.

The reports recognize service providers across five categories:

    • Leaders: Accenture, Capgemini, Cognizant, HCLTech, IBM, Infosys, TCS, and Wipro
    • Innovators: Broadridge, Genpact, LTM, Tech Mahindra, and Virtusa
    • Disruptors: Atos, Birlasoft, Coforge, DXC, and Zensar
    • Challengers: EXL, Hexaware, Mphasis, and UST
    • Tech Pioneers: Genesis Global, Simcorp, and SS&C Technologies

Figure 1 below from the full report illustrates these categories:

“As AI becomes central to financial services, leading firms will pair innovation with trust and resilience,” said Robert Joslin, managing partner with Avasant. “They are modernizing operating models and data foundations to scale AI responsibly.”

The reports provide several findings, including the following:

    • Clients expect always-on, personalized advice that blends digital speed with human judgment.
    • Tokenization is expanding across asset classes, reshaping market infrastructure and transforming post-trade, custody, and settlement.
    • Financial institutions are modernizing fragmented data estates into governed enterprise data foundations for enterprise-scale AI.
    • Accelerated settlement is forcing straight-through processing across the trade
      life cycle.
    • Financial institutions are embedding compliance-by-design across resilience, settlement, and capital operations.

“AI is moving beyond experimentation to become embedded across advisory, operational, and compliance functions in financial services,” said Gungun Agrawal, research analyst with Avasant. “Advances in enterprise data foundations and post-trade modernization are enabling financial institutions to build intelligent and resilient operating models.”

The RadarView also features detailed profiles of 25 service providers, along with their solutions, offerings, and experience in assisting financial services enterprises in their digital transformation journeys.


This Research Byte is a brief overview of Avasant’s Financial Services Digital Services 2026 Market Insights™ and Financial Services Digital Services 2026 RadarView™. (Click for pricing.)

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DISCLAIMER:

Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.

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