Nordics: Accelerating Data-driven Innovation through Technology

December, 2023

Nordic countries have been at the top of their game when it comes to digital competitiveness and sustainability goals. While governments are looking to further improve citizen services, establish smart cities, and enhance the ease of doing business, they are experiencing critical challenges such as facing digital talent shortages, ensuring cyber resilience, and protecting data sovereignty. Regional enterprises are proactively investing in advanced digital technologies such as AI, analytics, cloud, 5G, IoT, and AR/VR to fuel data-driven innovation, improve customer experience, and solidify their position as global firms while addressing national digitalization objectives. As this requires strong technological expertise and delivery capabilities, Nordic firms are collaborating with service providers for digital transformation.

Both demand-side and supply-side trends are covered in our Nordics Digital Services 2023–2024 Market Insights™ and Nordics Digital Services 2023–2024 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the Nordic region, including top trends, analysis, and recommendations. It takes a close look at the leaders, innovators, disruptors, and challengers in this market.

We evaluated 49 service providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of the 49 providers, we recognized 23 that brought the most value to the market over the past 12 months.

The reports recognize service providers across four categories:

    • Leaders: Accenture, Capgemini, HCLTech, Infosys, TCS, Tietoevry, and Wipro
    • Innovators: Atea, CGI, Cognizant, Fujitsu, and Sopra Steria
    • Disruptors: Devoteam, IBM, Knowit, LTIMindtree, and Netcompany
    • Challengers: DXC, HiQ, KMD, Kyndryl, Orange Business, and Tech Mahindra

Figure 1 below from the full report illustrates these categories:

MoneyShot Nordics 2023 2024 1030x687 - Nordics: Accelerating Data-driven Innovation through Technology

“From being a front-runner in digitalization and technology innovation to developing several digital-first services for citizens, the Nordic region has been prioritizing sustainable progress,” said Jesus Garre, partner at Avasant. “Enterprises must invest in emerging technologies and digital talent to keep up with the tech tapestry.”

The reports provide a number of findings and recommendations, including the following:

    • Nordic countries are embracing tech innovations to strengthen their digital agenda and provide differentiated citizen services.
    • Nordic firms are capitalizing on cloud and AI to improve data-driven innovation in the region as well as focusing on addressing the regional priority of data sovereignty and cybersecurity.
    • Enterprises are prioritizing customer experience transformation to solidify their global footprint.
    • Businesses are also adhering to environmental commitments and aggressively using technology to achieve carbon neutrality.
    • The Nordic region is closing digital talent gaps by focusing on long-term talent creation, upskilling, and harnessing generative AI.

“The Nordic service provider landscape is highly competitive due to strong, regional digital adoption,” said Anubhav Satapathy, senior analyst at Avasant. “They are investing in codeveloping and co-innovating with firms to strengthen their global presence and navigate regional nuances in ESG, cybersecurity, and customer services.”

The RadarView also features detailed profiles of 23 service providers, along with their solutions, offerings, and experience in assisting Nordic enterprises in their digital transformation journeys.

This Research Byte provides a brief overview of the Nordics Digital Services 2023–2024 Market Insights™ and Nordics Digital Services 2023–2024 RadarView™ (click for pricing).