Oracle Cloud ERP Services: Redefining ERP Implementation and Support with Generative AI

Owing to the macroeconomic headwinds, customers are looking to modernize their legacy systems, including ERP, with minimal operational overhead. They are modernizing billing, order management, and settlement processes while exploring innovative commercial models such as subscription and pay-per-use pricing through Oracle Cloud ERP adoption. Enterprises are also piloting low-risk generative AI (Gen AI) use cases, including automated ticket resolution, financial reporting automation, and the introduction of digital assistants, to reduce manual effort and improve accuracy. To support this shift, service providers are embedding Gen AI into delivery platforms, adopting reusable assets, and embracing fixed-price models that enable faster, more cost-predictable ERP transformations.

These emerging trends are covered in our Oracle Cloud ERP Services 2024–2025 Market Insights™ and Oracle Cloud ERP Services 2024–2025 RadarView™.

The reports give organizations a view into the changing landscape of Oracle Cloud ERP services. They highlight key enterprise and service provider trends and identify providers that can help clients transform their business processes with Oracle Cloud ERP.

Avasant evaluated 27 providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of those 27 providers, we recognized 22 who brought the most value to the market over the past 12 months.

The RadarView recognizes service providers in four categories:

• • Leaders: Accenture, Deloitte, HCLTech, IBM, Infosys, and Wipro
  • Innovators: Capgemini, Cognizant, LTIMindtree, PwC, TCS, and Tech Mahindra
  • Disruptors: Hitachi Digital Services, KPMG, Mastek, Oracle Consulting, and Zensar
  • Challengers: Birlasoft, DXC Technology, Fujitsu, Genpact, and Jade Global

Figure 1 from the full report illustrates these categories:

“Enterprises are adopting Oracle Cloud ERP not only to modernize their systems but also  to support evolving business models such as subscription billing and marketplace transactions,” said Ruth Steinberg, principal and ERP practice lead at Avasant. “This also enables greater cost control and operational flexibility in today’s economic environment.”

The reports provide a number of findings, including the following:

• • Enterprises prioritize digitization by consolidating fragmented systems and using Oracle Cloud ERP to streamline finance, supply chain, project budgeting, and vendor management processes. This enables scalable operations across industries such as manufacturing, retail, and telecom, media and entertainment.
  • Organizations are also leveraging Oracle Cloud ERP to address industry-specific needs, such as supply chain execution in manufacturing, rebate tracking in retail, and rights management in media, helping improve visibility, control, and monetization across core business processes.
  • Service providers are implementing more repeatable and scalable delivery practices, with over 45% of engagements now under fixed-price models. The availability of modular templates, low-code platforms, and AI-powered accelerators has made implementations more predictable and outcome-driven.
  • Gen AI is being embedded into Oracle ERP delivery platforms to automate key implementation activities such as configuration, testing, and documentation. This allows service providers to shorten project timelines and improve execution consistency.

“Organizations are leveraging Gen AI for ticket resolution, automated testing, and reporting while implementing Oracle Cloud ERP,” said Premal Shah, lead analyst at Avasant. “This is helping enterprises reduce manual effort and deliver value without introducing significant risk.”

The Oracle Cloud ERP Services 2024–2025 RadarView™ also features detailed profiles of 22 service providers, their solutions, offerings, and experience in assisting enterprises in driving digital transformation with Oracle Cloud ERP.

This Research Byte is a brief overview of Avasant’s Oracle Cloud ERP Services 2024–2025 Market Insights™ and Oracle Cloud ERP Services 2024–2025 RadarView™ (click for pricing).