Predict Website Visitor Purchasing Behavior (August 2002)

August, 2002


Dealing with a large number of e-commerce shoppers in an efficient manner is always a challenge, so website managers can benefit from being able to reliably predict the buying probability of site visitors. Figure 1, based on eight months of activity, shows that website shoppers may visit a site several times, when purchases are made several items may be bought at the same time, and only 0.36 purchases are made during the average visit.