Social media effectively shifts the one-to-many model of traditional publishing and broadcasting to a many-to-many model that fosters and sustains dialogue. Today many IT managers are asking: What does this mean for the enterprise? This study examines how many companies are leveraging social media and what their experiences have been thus far. We provide data on adoption trends, ROI experience, and TCO experience. We also disclose how organization size and sector influence adoption and economic experience with social networking. We conclude with our viewpoint on the potential benefits of enterprise social media. (14 pp., 8 figs.)
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