VR and AR are extending their reach into different industries and producing positive benefits for adopters. Even though adoption and investment rates are low, return on investment is promising, earning a moderate rating. This report quantifies the current adoption and investment trends for VR and AR technology, as well as the benefits driving companies to expand their VR and AR implementations. We assess these trends by organization size and sector and look at the ROI and TCO experiences of organizations that have adopted VR and AR. We conclude with practical advice for those planning new investments in VR and AR. (6 pp., 1 fig)
Virtual and Augmented Reality Adoption Trends and Customer Experience 2022
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