Virtual reality and augmented reality (VR/AR) technologies are relatively new to the market and businesses are still in the early stages of adopting these solutions. Enterprises are actively experimenting with these technologies, and it may be a while before widespread adoption of VR/AR fully materializes. But despite the low adoption and investment rates compared to other technologies, companies that have taken the leap have begun to report more positive experiences with these than in previous years.
Virtual and Augmented Reality Adoption Trends and Customer Experience 2025
June, 2025
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