Web/E-Commerce Staffing Ratios 2020

April, 2020


Web/e-commerce support personnel play a critical role in organizations, and that has become even more clear in the midst of the COVID-19 pandemic. Even before the coronavirus, the percentage of the IT staff dedicated to web/e-commerce functions rose in 2019, spiking to the highest percentage in five years. In this report, we provide benchmarks for staffing functions related to web and e-commerce development and operations. We benchmark web staffing with two ratios: web/e-commerce staff as a percentage of the IT staff and users per web/e-commerce staff member. Benchmarks are provided by organization size. We also assess the influence of sector on web/e-commerce staffing. (21pp., 8 fig.)