Research finds that customer perceptions of website “personalities†substantially influence a company’s brand image. Study results suggest that the experience that people have at a website generalize to the company itself and its products. The choice of font, colors, images, logo, price displays, and online support phone numbers all affected the customers’ view of the e-merchants.
Website Design Affects Branding Perception (2Q03)
April, 2003
$45.00
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