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Home » Product » Website Design Affects Branding Perception (2Q03)
IT Best Practices - Website Design Affects Branding Perception (2Q03)

Website Design Affects Branding Perception (2Q03)

April, 2003

$45.00

  • Description

Research finds that customer perceptions of website “personalities” substantially influence a company’s brand image. Study results suggest that the experience that people have at a website generalize to the company itself and its products. The choice of font, colors, images, logo, price displays, and online support phone numbers all affected the customers’ view of the e-merchants.

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