Consumer packaged goods (CPG) companies are increasingly investing in AI-driven marketing technologies to enhance campaign effectiveness, establish brand differentiation, and improve ROI. They are also leveraging IoT solutions to optimize supply chain efficiency and ensure product availability while utilizing blockchain technology to guarantee product authenticity. Moreover, the use of generative AI is helping CPG companies identify new market opportunities and aid in product development. In manufacturing, companies are adopting smart practices like 3D printing, collaborative robots, and AI to reduce operational waste and minimize inventory needs. Additionally, they are rethinking product packaging to meet their ESG goals while maintaining sustainable supply chains for raw material procurement.
Both demand- and supply-side trends are covered in Avasant’s CPG Digital Services 2024 Market Insights™ and CPG Digital Services 2024 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the consumer packaged goods industry, including top trends, analysis, and recommendations. The reports also take a close look at the leaders, innovators, disruptors, and challengers in this market.
We evaluated 36 service providers across three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of the 36 providers, we recognized 21 that brought the most value to the market during the past 12 months.
The reports recognize service providers across four categories:
“Enterprises are combining brand differentiation and loyalty using generative AI to enhance supply chain efficiency and unlock new market opportunities,” said Sahaj Kumar, associate research director at Avasant. “There is a shift toward smart manufacturing to ensure quality, adaptability, and sustainability to fuel the shift toward eco-friendly practices.”The reports provide several findings, including the following:
“Service providers are developing customized solutions to cater to specific digital demands of CPG enterprises,” said Amar Verma, senior analyst at Avasant. “They are focused on leveraging generative AI and automation to codevelop digital solutions with their partner ecosystem.”
The RadarView also features detailed profiles of 21 service providers, along with their solutions, offerings, and experience in assisting consumer packaged goods enterprises in their digital transformation journeys.
This Research Byte is a brief overview of the CPG Digital Services 2024 Market Insights™ and CPG Digital Services 2024 RadarView™ (click for pricing).
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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