This report identifies key demand-side trends in the Nordic region that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in this space based on Avasant’s assessment.

Why read this Market Insights?

Nordic countries have been at the top of their game when it comes to digital competitiveness and sustainability goals. While governments are looking to further improve citizen services, establish smart cities, and enhance the ease of doing business, they are experiencing critical challenges such as facing digital talent shortages, ensuring cyber resilience, and protecting data sovereignty. Regional enterprises are proactively investing in advanced digital technologies such as AI, analytics, cloud, 5G, IoT, and AR/VR to fuel data-driven innovation, improve customer experience, and solidify their position as global firms while addressing national digitalization objectives. As this requires strong technological expertise and delivery capabilities, Nordic firms are collaborating with service providers for digital transformation.

The Nordics Digital Services 2023–2024 Market Insights™ aids Nordic enterprises in identifying important market trends and challenges for any digital project they participate in.

Methodology

The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

• • Defining the regional scope of the report
  • Key drivers and regional response
  • Avasant recognizes 23 top-tier service providers supporting the Nordic region in digital transformation

Demand-side trends (Pages 8–14)

• • Nordic countries are embracing tech innovations to strengthen their digital agenda and provide differentiated citizen services.
  • Nordic firms are capitalizing on cloud and AI to improve data-driven innovation in the region as well as focusing on addressing the regional priority of data sovereignty and cybersecurity.
  • Enterprises are prioritizing customer experience transformation to solidify their global footprint.
  • Businesses are also adhering to environmental commitments and aggressively using technology to achieve carbon neutrality.
  • The Nordic region is closing digital talent gaps by focusing on long-term talent creation, upskilling, and harnessing generative AI.

Key contacts (Page 16)

Read the Research Byte based on this report.

Please refer to Avasant’s Nordics Digital Services 2023–2024 RadarView™ for detailed insights on the service providers and supply-side trends.