This report identifies key demand-side trends in the Salesforce services space, helping enterprises fine-tune their Salesforce adoption strategies. It consists of key trends and enterprise challenges in the Salesforce services space based on Avasant’s assessment.
Salesforce plays an important role in enhancing customer experience for enterprises. As organizations interact with their customers through multiple business functions, such as sales, service, marketing, and commerce, the lack of integration between these functions hinders stakeholder collaboration and customer data visibility. Enterprises leverage Salesforce to automate business processes and unify data from various business functions and customer touchpoints to create a holistic view of customers and generate insights into their behavior. This improves customer service efficiency and enables targeted communication.
The Salesforce Services 2023 Market Insights™ aids enterprises in identifying important market trends and challenges for any Salesforce project that they take part in.
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–12)
Key contacts (Page 13)
Read the Research Byte based on this report.
Please refer to Avasant’s Salesforce Services 2023 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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