Enterprise AI adoption is gaining momentum, with banking, manufacturing, telecom, and media driving nearly half of all initiatives. Organizations are primarily leveraging generative AI (Gen AI) to optimize business functions such as software development and customer engagement. About 80% of firms are pivoting toward a platform-based integration model, leveraging Gen AI through trusted ERP, CRM, and HCM systems. While interest in agentic AI is growing, production deployments remain limited, primarily due to unresolved governance and decision-making challenges.
Both demand-side and supply-side trends are covered in Avasant’s Applied AI Services 2024–2025 Market Insights™ and Applied AI Services 2024–2025 2025 RadarView™, respectively. These reports present a comprehensive study of applied AI service providers and closely examine the market leaders, innovators, disruptors, and challengers.
Avasant evaluated 45 service providers across three dimensions: practice maturity, partner ecosystem, and investments and innovation. Of the 45 providers, we recognized 24 that brought the most value to the market during the past 12 months.
The report recognizes service providers in four categories:
Figure 1 below from the full report illustrates these categories:
“The current AI landscape, driven by context-aware reasoning and autonomous operations, establishes agentic AI’s strategic imperative,” said Anupam Govil, managing partner at Avasant. “The future, however, will converge cognitive reasoning, physical embodiment, and neural networks, fundamentally reshaping AI operations.”
The reports provide several findings, including the following:
“While Gen AI continues to be vital for enterprise efficiency, a shift toward direct revenue monetization is underway,” said Abhisekh Satapathy, principal analyst at Avasant. “Firms are actively pursuing new monetization opportunities, including targeted domain-specific LLMs and regional Gen AI deployment services.”
The Applied AI Services 2024–2025 RadarView™ report also features detailed profiles of 24 service providers, along with their solutions, offerings, and experience in assisting enterprises in their AI journeys.
This Research Byte is a brief overview of Avasant’s Applied AI Services 2024–2025 Market Insights™ and Applied AI Services 2024–2025 2025 RadarView™. (Click for pricing.)
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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