This RadarView™ helps enterprises reimagine their business road maps and streamline workflows using AI in their journey toward hyperconvergence. It offers a detailed assessment of 24 applied AI service providers. Each profile gives an overview of the service provider, its products and modules, and a list of clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Why read this RadarView?
Enterprise AI adoption is gaining momentum, with banking, manufacturing, telecom, and media driving nearly half of all initiatives. Organizations are primarily leveraging generative AI (Gen AI) to optimize business functions such as software development and customer engagement. About 80% of firms are pivoting toward a platform-based integration model, leveraging Gen AI through trusted ERP, CRM, and HCM systems. While interest in agentic AI is growing, production deployments remain limited, primarily due to unresolved governance and decision-making challenges.
The Applied AI Services 2024–2025 RadarView™ highlights key supply-side trends in the applied AI space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in implementing AI solutions. It also offers an analysis of each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners for their AI projects.
Featured providers
This RadarView includes a detailed analysis of the following applied AI service providers: Accenture, Atos Group, Birlasoft, Capgemini, Coforge, Cognizant, EXL, Genpact, HCLTech, IBM, Infosys, ITC Infotech, LTIMindtree, Mphasis, NTT DATA, Persistent Systems, Quantiphi, TCS, Tech Mahindra, Unisys, UST, Wipro, Xoriant, and Zensar.
Methodology
Our evaluation is based on primary input from the service providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that brought the most value to the market over the past 12 months.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–9)
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- Defining applied AI services
- Avasant recognizes 24 top-tier providers supporting the enterprise adoption of applied AI services
- Provider comparison
Supply-side trends (Pages 10–13)
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- Providers are advancing their AI capabilities with specialized industry-/domain-specific solutions and targeted persona-specific training initiatives.
- About 56% of AI investments target Gen AI, with providers developing solutions in agentic AI, customized LLM/SLM, edge AI, and Gen AI computing and governance.
- About 89% of Gen AI projects by service providers fine-tune general-purpose LLMs to integrate domain-specific nuances.
Service provider profiles (Pages 14–62)
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- Detailed profiles providing a 360-degree view of the following service providers: Accenture, Atos Group, Birlasoft, Capgemini, Coforge, Cognizant, EXL, Genpact, HCLTech, IBM, Infosys, ITC Infotech, LTIMindtree, Mphasis, NTT DATA, Persistent Systems, Quantiphi, TCS, Tech Mahindra, Unisys, UST, Wipro, Xoriant, and Zensar.
Appendix: About RadarView (Pages 63–66)
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- Research methodology and coverage
- RadarView assessment
- Interpretation of classification
Key contacts (Page 67)
Read the Research Byte based on this report. Please refer to Avasant’s Applied AI Services 2024–2025 Market Insights™ for detailed insights on the enterprises and demand-side trends.