This RadarView helps media and entertainment enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 20 providers offering digital services to the media and entertainment industry. Each profile gives an overview of the service provider, its industry-specific solutions, and a list of representative clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, investments and innovation, and partner ecosystem.
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There is a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character toys on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models, as well as leveraging cloud technology to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation and sustainability and delivering high-quality customer experience.
The Media and Entertainment Digital Services 2024 RadarView™ highlights key supply-side trends in the media and entertainment space and Avasant’s viewpoint on them. It aids companies in this industry in identifying top service providers to assist them in the digital transformation of their services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners for the media and entertainment industry.
This RadarView includes a detailed analysis of the following service providers: Accenture, Atos, Birlasoft, Capgemini, CGI, Cognizant, EPAM , Genpact, HARMAN, HCLTech, IBM, Infosys, LTIMindtree, Persistent Systems, Tata Communications, TCS, Tech Mahindra, UST, Virtusa, and Wipro
Our evaluation of service providers is based on primary inputs from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, investments and innovation, and partner ecosystem, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
About the report (Page 3)
Executive summary (Pages 4–9)
Supply-side trends (Pages 10–12)
Service provider profiles (Pages 13–73)
Appendix (Pages 74–77)
Key contacts (Page 78)
Read the Research Byte based on this report. Please refer to Avasant’s Media and Entertainment Digital Services 2024 Market Insights™ for demand-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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