This report identifies key demand-side trends in the AR/VR/XR services space to assist enterprises in their AR/VR/XR journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the AR/VR/XR services space.
The increased enterprise interest in AR/VR/XR over the past year driven by the introduction of the metaverse has led to heightened conversations with service providers. Businesses sought to understand how these technologies could enhance their processes, improve productivity, and provide immersive experiences to their customers. Although the initial hype around the metaverse has subsided, organizations are now focusing on the practical applications and tangible benefits of these technologies in order to align their investments with their specific business needs and goals.
The AR/VR/XR Services 2023 Market Insights™ aids enterprises in identifying important market trends and challenges for their AR/VR/XR transformation projects.
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.
About the report (Page 3)
Executive summary (Pages 4–7)
Demand-side trends (Pages 8–12)
Key contacts (Page 13)
Read the Research Byte based on this report.
Please refer to Avasant’s AR/VR/XR Services 2023 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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