Cloud Platforms 2023 Market Insights™

October, 2023


Report Summary

This report identifies key demand-side trends in the cloud platforms market, helping enterprises fine-tune their cloud adoption strategies. It consists of key trends and enterprise business challenges in the cloud platforms space based on Avasant’s assessment.

Why read this Market Insights?

Cloud adoption has become a crucial element in the digital transformation strategy for enterprises. Besides upgrading their IT infrastructure for running application workloads, it helps them unify data from different business functions and leverage analytics capabilities to generate insights, improving decision-making for various stakeholders. Moreover, businesses are implementing generative AI solutions developed by major cloud platform providers to enhance customer experience and improve employee productivity. These solutions solve multiple use cases, such as automating query resolution, generating personalized content, assisting developers in coding, and summarizing large datasets.

The Cloud Platforms 2023 Market Insights™ aids enterprises in identifying important market trends and challenges for any cloud adoption project they take part in.


The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, Avasant Fellows; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining cloud platforms
    • Key enterprise cloud platform trends shaping the market
    • Avasant recognizes six top-tier cloud platform providers supporting enterprise IT environments

Demand-side trends (Pages 812)

    • Organizations are leveraging cloud platforms to integrate applications and enhance data management and server availability.
    • Enterprises are adopting generative AI solutions to improve customer experience and employee productivity.
    • Sovereign cloud is gaining traction across regions to fulfill data residency, security, and governance requirements.
    • Sustainability solutions offered by cloud platform providers are helping to standardize ESG data and automate the calculation of greenhouse gas emissions.

Key contacts (Page 13)

Read the Research Byte based on this report.

Please refer to Avasant’s Cloud Platforms 2023 RadarView™ for detailed insights on the service providers and supply-side trends.