This report identifies key demand-side trends in the AI-led commerce space, helping enterprises address adoption barriers and modernization challenges while scaling generative AI (Gen AI) and agentic AI use cases from proofs of concept (POCs) to production. It provides an overview of strategic shifts that Avasant considers essential for building scalable, experience-driven digital commerce platforms.
This report explores how enterprises are advancing AI-led commerce by implementing composable commerce platforms, scaling Gen AI and agentic AI, and strengthening IP-led partner ecosystems. It highlights the shift from fragmented pilots to production-ready deployments of Gen AI and agentic AI across voice ordering, inventory management, and automated customer support while addressing persistent interoperability and cross-functional alignment barriers. The report further examines how industries such as retail and CPG, manufacturing, and telecom prioritize outcome-driven execution to improve personalization, operational efficiency, and measurable business impact.
The Digital Commerce Services 2026 Market Insights™ aids enterprises in identifying important market trends and challenges for digital commerce modernization initiatives.
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.
About the report (Pages 3–5)
Executive summary (Pages 6–8)
State of the market (Pages 9–13)
Future outlook (Pages 14–15)
Key contacts (Page 16)
Read the Research Byte based on this report. Please refer to Avasant’s Digital Commerce Services 2026 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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