Empowering Canada’s Innovation Nexus Through Digital Transformation

August, 2023

Canadian enterprises are embracing digital technologies to cater to the surging consumer demand in leisure, retail, and recreational industries while improving operational efficiency to achieve sustainability targets. They are increasingly integrating AI, automation, and cloud technologies to develop new solution offerings and have accelerated their digital transformation programs. The pandemic further pushed the integration of digital technologies. Additionally, there is a concerted effort to establish Canada as the upcoming hub for digital talent by fostering investments and strategic partnerships with technology companies and government entities.

Both demand-side and supply-side trends are covered in our Canada Digital and IT Services 2023–2024 Market Insights™ and Canada Digital and IT Services 2023–2024 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the Canadian region, including top trends, analysis, and recommendations. It takes a close look at the leaders, innovators, disruptors, and challengers in this market.

Avasant evaluated 40 service providers across three dimensions: practice maturity, ecosystem development, and investments and innovation. Of the 40 providers, we recognized 16 that brought the most value to the market over the past 12 months.

The reports recognize service providers across four categories:

    • Leaders: Accenture, CGI, Infosys, and Wipro
    • Innovators: Capgemini, HCLTech, IBM, and TCS
    • Disruptors: Adastra, Atos, Compucom, and Virtusa
    • Challengers: Fujitsu, LTIMindtree, Mphasis, and TELUS International

Figure 1 below from the full report illustrates these categories:

MoneyShot Canada 2023 2024 1030x687 - Empowering Canada’s Innovation Nexus Through Digital Transformation

“Canada’s technology landscape continues to grow its digital innovation,” said Robert Joslin, Avasant partner. “Enterprises must continue to prioritize investments in emerging and disruptive technologies to achieve a sustainable future and secure digital talent.”

The reports provide several findings, including the following:

    • Canada is transitioning to a sustainable and low-carbon economy, and enterprises are investing in developing sustainable offerings.
    • Canada is seeing an increasing demand for digital talent and is attracting investments from enterprises and service providers to develop a digital talent pipeline.
    • There is increased consumer spending in the Canadian region, stimulating demand for retail, travel, and hospitality services.
    • There is digitization in the Canadian real estate market that is improving accessibility and enabling data-driven decisions.

“Canadian enterprises in the financial services, utilities, and public sector are increasingly partnering with IT service providers,” said Parinita Singh, research leader at Avasant. “They can help companies to manage costs, reduce operational inefficiencies,  and transform customer experience.”

The RadarView also features detailed profiles of 16 service providers, along with their solutions, offerings, and experience in assisting Canadian enterprises in their digital transformation journeys.


This Research Byte provides a brief overview of the Canada Digital and IT Services 2023–2024 Market Insights™ and Canada Digital and IT Services 2023–2024 RadarView™. (click for pricing).