Canada Digital and IT Services 2023–2024 Market Insights™

August, 2023


Report Summary

This report identifies key demand-side trends in the Canadian region that can help enterprises fine-tune their digital and IT strategies. It also provides an overview of enterprise challenges in this space based on Avasant’s assessment.

Why read this Market Insights?

Canadian enterprises are embracing technology through digital transformation to optimize their solutions and achieve sustainability goals, with government support augmenting their efforts. Upgrading operations using cutting-edge technologies like AI and cloud enables businesses to streamline processes, leading to higher revenue growth, improved cost savings, and enhanced customer experiences. They collaborate with service providers through strategic partnerships to facilitate faster technology integration, drive innovation, and stay ahead in the competitive landscape. This technological integration in operations helps companies enhance automation, improve efficiency, and deliver personalized customer experiences.

The Canada Digital and IT Services 2023–2024 Market Insights™ aids Canadian enterprises in identifying important market trends and challenges for any digital project they participate in.


The regional insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining Canada’s regional scope
    • Key market drivers and enterprise response
    • Avasant recognizes 16 top-tier service providers supporting the Canadian region in digital and IT transformation

Demand-side trends (Pages 812)

    • Canadian enterprises are focusing on clean energy through the development of sustainable offerings.
    • They are seeing increasing demand for digital talent and are attracting investments from enterprises and service providers.
    • Increased consumer spending in the Canadian region is stimulating demand for retail, travel, and hospitality services.
    • Real estate market digitization in Canada is improving accessibility and enabling data-driven decisions.

Key contacts (Page 14)

Read the Research Byte based on this report.

Please refer to Avasant’s Canada Digital and IT Services 2023–2024 RadarView™ for detailed insights on the service providers and supply-side trends.