Empowering Sustainable Transformation with Generative AI and Digital Technologies

April, 2025

Tech-enabled sustainability services are advancing with AI-driven automation and intelligent insights to boost operational efficiency and customer experience. Enterprises are utilizing generative AI, cloud, and data analytics to streamline sustainability efforts, optimize resource use, and ensure regulatory compliance while enhancing transparency and customer trust. Businesses are integrating AI, IoT, and digital twins to improve supply chains to drive circular economy initiatives and increase efficiency. Intelligent energy management solutions are also being deployed across IT and operations to optimize power consumption, increase efficiency, and reduce environmental impact. Additionally, predictive analytics is being leveraged to improve resource planning, minimize waste, and strengthen sustainability performance. Furthermore, to address the climate tech skills gap, enterprises are adopting AI-driven learning modules to train employees in net-zero strategies, energy efficiency, and digital sustainability leadership.

Both demand- and supply-side trends are covered in Avasant’s Tech-Enabled Sustainability Services 2025 Market Insights™ and Tech-Enabled Sustainability Services 2025 RadarView™, respectively. These reports present a comprehensive study of the tech-enabled sustainability services providers, including top trends, analysis, and recommendations. The reports also take a close look at the leaders, innovators, disruptors, and challengers in this market.

We evaluated 58 service providers across three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of these, we recognized 20 providers that brought the most value to the market during the past 12 months.

The reports recognize service providers across four categories:

    • Leaders: Accenture, Cognizant, HCLTech, IBM, Infosys, and TCS
    • Innovators: Capgemini, Hitachi Digital Services, LTIMindtree, Tech Mahindra, and Wipro
    • Disruptors: Birlasoft, ITC Infotech, NTT DATA, PwC, and UST
    • Challengers: CGI, Eviden, Genpact, and Virtusa

The figure below from the full report illustrates these categories:

Picture1 1 1030x539 - Empowering Sustainable Transformation with Generative AI and Digital Technologies

“Enterprises are accelerating sustainability by embedding AI-driven automation, predictive analytics, and intelligent insights,” said Anupam Govil, managing partner at Avasant. “These technologies enhance efficiency, optimize resources, and drive measurable sustainability outcomes, ensuring resilience and better customer experience.”

The reports provide several findings, including the following:

    • Ensuring accurate ESG and GHG data management that meets regulatory demands and builds stakeholder trust is a critical challenge for businesses.
    • Businesses are driving end-to-end evaluation of environmental impact and mitigation strategies through sustainable supply chain and circular economy strategies.
    • Enterprises are enhancing energy efficiency by leveraging intelligent systems to optimize energy usage, adopting energy-efficient IT practices, and transitioning to low-carbon data centers.
    • Bridging the climate tech skills gap, enterprises are accelerating towards upskilling their workforce to build long-term sustainability capability to cater to the rising climate-tech demands and a shift toward sustainable innovations and sustainability leadership expertise.

“Service providers are expanding their sustainability offerings by integrating AI, cloud, and automation,” said Sahaj Kumar, associate research director at Avasant. “They are developing AI-driven ESG reporting, energy management, and digital twin solutions to optimize operations, ensure compliance, and support net-zero goals.”

The RadarView also features detailed profiles of 20 service providers, along with their solutions, offerings, and experience in assisting enterprises in their sustainability journeys.


This Research Byte is a brief overview of the Tech-Enabled Sustainability Services 2025 Market Insights™ and Tech-Enabled Sustainability Services 2025 RadarView™ (click for pricing)