This report identifies key demand-side trends in the healthcare provider industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in this space based on Avasant’s assessment.

Why read this Market Insights?

Healthcare providers face growing challenges, including workforce shortages, clinician burnout, and shrinking margins, which strain operational efficiency and patient care coordination. The need for seamless data exchange across systems and regulatory compliance compounds these pressures. To overcome these issues, providers are accelerating their digital transformation through the use of AI, predictive analytics, and intelligent automation to streamline workflows, manage denials, and enhance financial resilience.​​ Adoption of Fast Healthcare Interoperability Resources (FHIR)-based APIs, remote monitoring, and telehealth expands access to care and enables proactive health management beyond traditional settings. At the same time, healthcare global competency centers (GCCs) are evolving into innovation hubs focused on AI, data interoperability, and digital maturity, driving sustainable growth and innovation. Providers are also strengthening their cybersecurity and consent management systems to protect patient data while ensuring control, compliance, and trust in an increasingly digital healthcare environment.

The Healthcare Provider Digital Services 2025 Market Insights™ aids healthcare providers in identifying important market trends and challenges for any digital project they participate in.

Methodology

The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Pages 3–4)

Executive summary (Pages 5–9)

• • Definition and scope of healthcare provider digital services
  • Key market drivers and enterprise response
  • Avasant recognizes 23 top-tier service providers supporting the healthcare provider industry in digital transformation

Demand-side trends (Pages 10–15)

• • Healthcare providers are applying intelligent automation and predictive analytics to improve revenue cycle performance and reduce bad debt, while their GCCs are shifting from offshore operations to becoming hubs for AI-driven innovation and operational excellence.
  • Healthcare providers are moving beyond fee-for-service by coordinating care teams, integrating behavioral health, and using data and technology to improve outcomes, manage costs, and support population health.
  • Healthcare providers are using digital tools and remote technologies to help patients manage chronic conditions, respond to early warnings, and receive care beyond traditional settings.
  • Healthcare providers are using FHIR-based APIs and consent management systems to make patient data accessible across platforms while ensuring patients control how their data is shared in line with regulations.
  • Healthcare providers are using AI tools and remote monitoring to ease clinical workloads while also developing new digital health and analytics roles and training staff for emerging care models.

Key contacts (Page 16)

Read the Research Byte based on this report. Please refer to Avasant’s Healthcare Provider Digital Services 2025 RadarView™ for detailed insights on the service providers and supply-side trends.