This RadarView helps media and entertainment enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 20 providers offering digital services to the media and entertainment industry. Each profile gives an overview of the service provider, its industry-specific solutions, and a list of representative clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, investments and innovation, and partner ecosystem.
Why read this RadarView?
The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There is a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character toys on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models, as well as leveraging cloud technology to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation and sustainability and delivering high-quality customer experience.
The Media and Entertainment Digital Services 2024 RadarView™ highlights key supply-side trends in the media and entertainment space and Avasant’s viewpoint on them. It aids companies in this industry in identifying top service providers to assist them in the digital transformation of their services. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to select the right strategic partners for the media and entertainment industry.
Featured providers
This RadarView includes a detailed analysis of the following service providers: Accenture, Atos, Birlasoft, Capgemini, CGI, Cognizant, EPAM , Genpact, HARMAN, HCLTech, IBM, Infosys, LTIMindtree, Persistent Systems, Tata Communications, TCS, Tech Mahindra, UST, Virtusa, and Wipro
Methodology
Our evaluation of service providers is based on primary inputs from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, investments and innovation, and partner ecosystem, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–9)
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- Definition and scope of the media and entertainment industry
- Avasant recognizes 20 top-tier providers supporting the media and entertainment industry in digital transformation
- Provider comparison
Supply-side trends (Pages 10–12)
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- Service providers are augmenting the media supply chain using emerging technologies and offering end-to-end digital solutions
Service provider profiles (Pages 13–73)
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- Detailed profiles for Accenture, Atos, Birlasoft, Capgemini, CGI, Cognizant, EPAM , Genpact, HARMAN, HCLTech, IBM, Infosys, LTIMindtree, Persistent Systems, Tata Communications, TCS, Tech Mahindra, UST, Virtusa, and Wipro.
Appendix (Pages 74–77)
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- RadarView assessment
- Research methodology and coverage
- Interpretation of classification
Key contacts (Page 78)
Read the Research Byte based on this report. Please refer to Avasant’s Media and Entertainment Digital Services 2024 Market Insights™ for demand-side trends.