As the property and casualty (P&C) insurance industry pivots toward an AI-first era, it faces intensifying climate risks, escalating cyber threats, and rising customer expectations. Insurers are increasingly embedding Gen AI/Agentic AI across underwriting, claims, and customer engagement to accelerate decision-making and enhance operational efficiency. AI-powered climate intelligence, first notice of loss (FNOL) automation, and advanced cyber coverage are transforming workflows and elevating the customer experience, while ESG-aligned parametric products continue to gain traction. To navigate this shift, enterprises should collaborate with service providers to co-innovate on AI, geospatial intelligence, and mobile-first tools, streamlining operations and building resilience in an evolving risk landscape.
Both demand- and supply-side trends are covered in Avasant’s Property and Casualty Insurance Digital Services 2025 Market Insights™ and Property and Casualty Insurance Digital Services 2025 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the P&C insurance industry, including top trends, analysis, and recommendations. The reports also closely examine the leaders, innovators, disruptors, and challengers in this market.
Avasant evaluated 39 providers using three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of the 39 providers, we recognized 25 that brought the most value to the market during the past 12 months.
The report recognizes service providers in four categories:
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- Leaders: Accenture, Capgemini, Cognizant, HCLTech, IBM, Infosys, TCS, and Wipro
- Innovators: DXC, EXL, Genpact, LTIMindtree, and Tech Mahindra
- Disruptors: Atos, Coforge, NTT DATA, WNS, Xceedance, and Zensar
- Challengers: Aspire Systems, CGI, GFT, Hexaware, Mphasis, and Synechron
Figure 1 below from the full report illustrates these categories:
“P&C insurers are embracing Agentic AI as a catalyst for intelligent automation, cost optimization, and enterprise-wide efficiency,” said Robert Joslin, Avasant managing partner. “By scaling these capabilities through global capability centers, they’re accelerating transformation across the entire value chain.”
The full report provides a number of findings, including the following:
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- About 3-in-4 insurers spent over 5% of their digital budget on Gen AI/Agentic AI in CY 2024 to achieve efficiency and productivity gains across the value chain. Gen AI has moved beyond the experimentation stage to become a core enabler for insurance firms across marketing, underwriting, claims, and operations. Now, the focus is shifting to Agentic AI to drive autonomous decision-making and intelligent orchestration at scale. However, insurers are adopting it in modular ways—targeting repetitive tasks, not full processes—reflecting a step-by-step transformation.
- Climate intelligence is no longer a selective enhancement in underwriting; it has evolved from a competitive differentiator to a mandatory foundation. Amid rising natural disasters, P&C insurers are harnessing AI, advanced analytics, geospatial data, drones, and satellite imagery to embed climate-based risk assessments into core underwriting practices.
- P&C insurers are reimagining the FNOL experience, from digital convenience to hyperpersonalization, driven by AI, context-awareness, and emotional intelligence. FNOL is no longer a one-size-fits-all process—it’s a dynamic experience that adjusts to the individual, their history, and the incident.
- Cyber insurance has moved from a siloed specialty cover to an integrated and proactive pillar of P&C insurance, shaped by Gen AI threats and stricter oversight. Enterprises with over $100 million in revenue are experiencing the sharpest rise in cyber attacks. Common threats for insurers are ransomware, data breaches, business email compromise, and exclusionary language.
- ESG-aligned parametric insurance gains momentum among P&C insurers to address climate, cyber, and community resilience risks. As weather-related economic losses rise, P&C insurers are designing trigger-based solutions that use AI, weather indices, and geospatial data to deliver fast, transparent payouts, support sustainability goals, and protect climate-vulnerable sectors and communities.
“Service providers are not just deploying AI, they’re co-architecting the digital future of P&C insurance,” said Vishal Garg, principal analyst at Avasant. “By embedding Gen AI and Agentic AI into enterprise workflows and transforming global capability centers, they’re helping insurers achieve both efficiency and innovation.”
The Property and Casualty Insurance Digital Services 2025 RadarView™ also features detailed profiles of 25 service providers, along with their solutions, offerings, and experience in assisting property and casualty insurance companies in digital transformation.
This Research Byte is a brief overview of Avasant’s Property and Casualty Insurance Digital Services 2025 Market Insights™ and Property and Casualty Insurance Digital Services 2025 RadarView™ (click for pricing).